ABOUT

Grounded, a simple philosophy for a new era of contemporary rugs specialising in beautiful, simplistic and stylish designs for global living. 

At the heart of Grounded designs is a desire to merge art with nature by honouring the ancient craft of hand weaving and the natural fibres of botanical and wool to create treasured and timeless contemporary floor art.

At Grounded, we believe that just like selecting the perfect diamond, similar rules apply to creating the perfect rug; composition (using only botanic or wool fibres), colour (hand dying jute and woollens ensures the richest and most natural hues) and craftsmanship (respecting the ancient craft of hand weaving and ensuring the highest level of quality at all stages of production).

Inspired by the beauty of the natural landscape and the places that hold special meanings and memories, Grounded’s rug collection honours the violent greys of the Bass Strait waters, the pristine sands of Wineglass Bay, Tasmania, and the regenerated rainforest canopies of Rocky Creek Damn in Northern NSW, amongst some of our designs.

Of particular importance and pride to Grounded is our involvement with the worldwide organisation Care & Fair. Care & Fair are dedicated to eradicating illegal child-labour practices in the handmade rug industry of India and Pakistan, to providing free and full time education for the children of weavers, and to improving better health and living conditions for carpet knotters and their families. A percentage of each Grounded Rug is donated to the Care & Fair.

Grounded Rugs, Never on trend. Always timeless.

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